Martech Stack Underutilization Is a Big Problem

2023年9月5日

Despite rising investments, organizations use only a third of their martech stack capabilities, putting budgets and reputations at risk.
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The Gist <ul><li>Budget drain. Companies could waste up to $4M with martech stack underutilization.</li><li>Credibility hit. Low utilization undermines the marketing department's standing.</li><li>S… https://www.cmswire.com/digital-marketing/martech-stack-underutilization-is-a-big-problem/