Gen Z, diverse and enthusiast audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one

Sara Guaglione

2023年5月2日

Day one of this year’s IAB NewFronts focused on new ad offerings, slates of video content and streamers, platforms and publishers' ability to engage specific audiences, from Gen Zers to diverse and passionate viewers.

This years Interactive Advertising Bureaus four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings an… http://digiday.com/media/gen-z-diverse-and-enthusiast-audiences-the-focus-of-ad-supported-streamers-platforms-and-publishers-on-newfronts-day-one/